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Should You Deliver Good or Bad News First in an Email

When speaking with potential clients, we are asked one of the same questions more frequently than not.  “Should we include the “Good” or “Bad” news first” when sending a email?

Research shows that people who receive bad news first via email were more likely to feel better about what they were told, while people who received the bad news last were more motivated to act on the news.

Our answer is generally, trust your instinct.  Do what feels best at the time of corresponding.